IAB Europe Press Release: Global Network of IABs holds annual meetings as industry GDPR compliance standard reaches new milestones

Brussels, London, 8 November 2018— The global community of national IABs, the digital advertising industry’s leading industry association network, kicks off two days of meetings in London today.

The European organisations, 25 national IABs in all, will be joined by 32 sister organisations from North America, Latam and Asia for the IAB Global Summit over 8thand 9thNovember.  IAB UK and IAB Europe are co-hosting the Global Summit.

“It is an honour for us to host the first IAB Global Summit to be held outside of the US”, said Jon Mew, CEO of IAB UK.

“The Summit is an opportunity every year for this growing, vibrant international network to reconnect, reflect and re-energise,” noted Randall Rothenberg, CEO of IAB. “The network’s international reach is a unique asset for member companies in all markets, enabling us to spot trends and drive change in a way that no purely national organisation can, and mapping to the global nature of the industry.”

The meetings coincide with important progress in the rollout of the IAB Europe Transparency & Consent Framework (Framework), a global standard created to help companies in the industry comply with key provisions of the EU’s General Data Protection Regulation (GDPR). The GDPR was adopted in 2016 and has been in force since 25th May 2018.

The Framework is showing strong market uptake, with over 450 third party ad tech companies and agencies registered on its Global Vendor List (GVL) and the roster of registered Consent Management Providers (CMPs) now over 180.  The spike in CMP registrations reflects increasing engagement of the publisher community in the Framework.  IAB Europe is continuing to drive this engagement through increasing investment in the development of the Framework. Supporting this IAB Europe is pleased to announce the appointment of Patrick Verdon as Technical Director IAB Europe, Verdon will work closely with our stakeholders and the policy team at IAB Europe to support the technical development of the Framework. Verdon joins the team from the CMP Databoxer where he was co-founder and CTO.

A key upcoming milestone that Verdon will be working closely on is the publication of revised data processing purposes, which should be available in the coming month. Verdon will be leading the technical aspects of the transitional arrangements as they relate to the GVL and supporting the CMP community.  The purposes are being adapted to reflect feedback received from European Data Protection Authorities (DPAs) and simplify terms and definitions to improve user understanding.

“Many companies are turning to data protection authorities (DPAs) in their markets for guidance on how to interpret vaguely-worded provisions in the in the GDPR, and are struck by the DPAs’ support for, and patience with, industry’s attempts to comply”, noted Townsend Feehan, IAB Europe CEO.  “But we need to bear in mind that though the goodwill is a positive sign, at a certain point the rubber hits the road, and those authorities are going to need to start enforcing the law by investigating and correcting, and imposing penalties for non-compliance. The Framework is fast becoming the industry standard for publishers, app developers and other online services for ensuring that personal data is processed transparently and lawfully under the GDPR, in a way that aligns fully to users’ choices and expectations, while maintaining a healthy ad revenue stream and controlling what their technology partners can and can’t do on their sites and apps.”

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About IAB Europe

IAB Europe is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the update of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

Transparency And Consent Framework Mobile App Spec Ready For Adoption

Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version ready for widespread industry adoption. No significant changes were made to the specs in the process of finalization. Tech Lab’s GDPR Mobile Subgroup reviewed the specifications and public comments, considering their own implementation strategies in applying the Framework for in-app.

Early adopters of the mobile specs should be sure that their implementation complies with the final mobile in-app specifications and adheres to the Framework policies.

Released for public comment at the same time earlier this quarter, pubvendors.json will also be finalized in the coming weeks. Pubvendors.json provides granular controls to publishers, allowing them to whitelist vendors, addressing publisher liability concerns, and the ability for publishers to express if they support a vendor using Legitimate Interest as a legal basis. For mobile app inventory use of pubvendors.json, please review the Mobile Guidance for Ads.txt out for public comment until July 6th.

The Transparency and Consent Framework has over 350 registered vendors on the Global Vendor List, over 100 registered CMPs (Consent Management Providers), and potentially tens of thousands of publishers. This rapid adoption will be strengthened with the addition of finalized mobile in-app specifications.

General questions on the Framework can be sent to feedback@advertisingconsent.eu, and technical questions can be sent to transparencyframework@iabtechlab.com

To join the Transparency & Consent Framework, register at: http://register.consensu.org/

IAB Tech Lab & IAB Europe Release Pubvendors.Json And Mobile In-App Specifications To Support Transparency & Consent Framework

Available for 30-Day Public Comment, New Specs Will Enable Seamless Communication Among Publishers, Buyers, and Vendors on Approved Interactions and GDPR Settings & Provide Mobile In-App Support

BRUSSELS, BELGIUM & NEW YORK, NY (May 2, 2018) – On the heels of releasing the final technical specifications for the Transparency and Consent Framework last week to address user choice and other aspects of compliance with the notice, transparency, and choice requirements set forth in the GDPR (European General Data Protection Regulation), IAB Tech Lab and IAB Europe are introducing an additional supporting tech spec—pubvendors.json (a publisher’s list of vendors)—and the much awaited mobile in-app support for the Framework is also being released for public comment. Both tech specs build upon initial adoption of the Framework, with over 120 vendors registered on the Global Vendor List.

The pubvendors.json tech spec is intended to:

  • Provide a standard for publishers to publicly declare the vendors that they work with, and their respective data rights/configuration
  • Allow vendors to verify publishers’ GDPR settings and verify/audit Consent Management Provider (CMP) consent strings
  • Establish a standard way for publishers to white-list vendors
  • Enable publishers to limit purposes and features (consistent with the Framework) on a per-vendor basis

Mobile in-app enables app developers to access and honor the Framework’s consent and legitimate interest mechanisms as a supporting standard to assist with GDPR compliance. CMP API endpoints and app developer local storage are specified, which enables the mechanism of collecting and propagating consent, so third-party vendors can operate in respect of users’ and publishers’ choices. App developers continue to have flexibility in defining user experience for exposing purposes and controls, as per the Framework.

“The feedback from publishers since we launched the public consultation on the first version of the specs for the Transparency and Consent Framework included a couple of strong messages,” noted Townsend Feehan, CEO, IAB Europe.  “First, publishers wanted even more control with respect to data processing purposes, notably to be able to authorise different partners to leverage different purposes.  Second, they wanted more control over which legal bases their partners could adduce.  The pubvendors.json solution is a rapid response to accommodate these requirements.”

“These additional tech specs are a direct reflection of our commitment to the flexibility and adaptability of the Transparency and Consent Framework, to ensure that it meets the needs of publishers and other parties in the supply chain,” said Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. “The continued dominance of apps in mobile environments made supporting tech specs on that front particularly vital, and we’re pleased that our working group moved quickly to close that gap.”

After public comment concludes on June 1, 2018, IAB Tech Lab and IAB Europe participants will evaluate and incorporate feedback received and release a final version of each of these specifications. Companies with urgent transparency goals are invited to adopt the pubvendors.json technology as a beta implementation, even before the specifications are finalized.

To review the proposed pubvendors.json technology specification and the mobile in-app specification, please visit here. Technical feedback can be sent to transparencyframework@iabtechlab.com and general feedback can be sent to feedback@advertisingconsent.eu.

IAB Europe And IAB Tech Lab Release Cross-Industry Transparency & Consent Framework For Adoption

Brussels & New York City, April 25, 2018 — IAB Europe and IAB Technology Laboratory today released the market-ready technical specifications for the initial iteration of the Transparency & Consent Framework (“Framework”) following a 30-day public consultation in March and April 2018.

The official release version of the standard reflects extensive feedback from publishers, agencies, and ad tech companies collected during an open consultation period.  As with all standards, it is expected that this standard will be iterated with new features and attributes in the future.

The Framework allows users to have full authority over their data

The Framework is a cross-industry standard that supports online services and their partners in their efforts to provide transparency and choice mechanisms for their users. In accordance with the General Data Protection Regulation (GDPR), users can now be made aware of not only online services’ use of their users’ personal data but also use of that data by third parties’ assisting online services in showing advertisements to their users and measuring the effectiveness of those advertisements. The Framework is particularly relevant for “first parties” (publishers) and other suppliers of online services, who partner with “third parties” (vendors) to enable those third parties to process user data on one of the legal bases laid down by the Regulation (including both legitimate interests and consent, where applicable).

The GDPR will be enforced as from 25 May 2018. Fines for non-compliance with the new regulation could run as high as 4% of companies’ annual global turnover.

IAB Europe and IAB Tech Lab call for immediate and cross-industry support for, involvement in and adoption of the Framework

CEO IAB Europe, Townsend Feehan said: “GDPR will mean European users get more information about, and control over, who is processing their data.  This should give them increased confidence online – that is the challenge and opportunity that the complex new EU law presents.  The Transparency & Consent Framework will sit at the intersection of users, publishers and the third-party partners (vendors) that support the publishers in monetising their content, giving both users and publishers more control and transparency in the new environment.”

How does the Framework operate?

The technology is based on a JavaScript API and enables the surfacing of the selected third parties’ information, the storage of a user’s choices related to those third parties and the passing of information about approved third parties, so that parties in the online advertising ecosystem understand which parties have been approved by publishers and surfaced to and approved (or consented to, where necessary) by their users. A key piece of the Framework is a unique registry known as the Global Vendor List, which is a list of registered and approved third parties (“vendors”) that a publisher may, in connection with the processing of personal data on its digital properties, choose to allow to access information on its users’ devices or process its users’ data for specified purposes. The Framework also facilitates management of signals by Consent Management Providers (CMP) across participating organisations that meet specific and required criteria.

Robert Whelan, Chief Operating Officer at Emerse, a registered vendor said: “Emerse DSP is now enrolled in the Transparency & Consent Framework, an excellent initiative for the digital advertising industry.”

Publishers can take advantage of the Framework in the following ways:

  • Publishers can use the registry to view which of their partners have applied to adhere to the Framework’s policies and for which purposes their partners are using personal data to determine which third parties they choose to work with and include as vendors in their individual user interfaces they decide to make available
  • Publishers can then surface information to their users about which vendor may be allowed to lawfully collect and use the personal data of their users in connection with the sale and measurement of ad space
  • Publishers and vendors can communicate with one another (“signal”) about which vendors may be allowed to access or process the personal data of publishers’ users and for which purposes
  • Publishers and vendors can capture, disclose and maintain an audit trail of a user’s choice about those vendors and their data processing activities

Major European Publishers including Axel Springer and Schibsted Media Group recently endorsed the Framework:

“We believe a standardized industry framework is necessary to not only meet transparency and user choice requirements, but also to maintain a high-quality user experience for our audiences,” said Moritz Holzgraefe, Chief Operating Officer Corporate Digital Platforms at Axel Springer. “Closed or fragmented solutions don’t enable publishers to choose which technology providers they work with and don’t allow advertisers to operate effectively, which is critical to our business and to our users.”

“It is important to us to have a solution that can evolve as other publishers, advertisers, and technology providers work with regulators and end users to iterate over time,” said Ingvild Naess, Group Privacy Officer, Schibsted. “IAB Europe’s Transparency and Consent Framework is designed to be fine-tuned as best practices become clearer in the coming months and years.”

The Framework we’ve developed establishes a way to communicate and user choices about the processing of their data for advertising and other purposes.” said Alice Lincoln, VP – Data Policy & Governance, MediaMath, who chaired the initial IAB Europe Working Group on Consent that led to the creation of the Framework. “In addition, the Frameworkprovides technical measures for publishers that help ensure their audience data is secure. We believe these two accomplishments will help the ecosystem adopt a consumer-first mindset in which data processing practices are in alignment with users’ rightful expectations of both privacy and better advertising experiences.

The updated technical specifications for the GDPR Transparency and Consent Framework can be found HERE.

The specifications include:

  • Consent Management Provider Javascript API spec v1.1
  • Consent String and Global Vendor List format spec v1.1 

An additional draft specification being made available for public comment within the coming week in conjunction with the release includes:

  • publisher-vendors.json spec v.1.0 (draft) 

This additional draft specification will provide more robust support for vendors operating on different legal bases, secondary audit trails, and more granular controls for publishers over approved purposes for each of their approved vendors.

“When GDPR is enforced across Europe, publishers and vendors need not only a solution for today, but one that can evolve based on guidance from the regulatory community, internet users and companies relying on the framework for a standardised, supporting standard,” said Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. “The team at the IAB Tech Lab has taken on technical governance of the Framework to ensure that it meets policy needs, works with other relevant standards (such as OpenRTB), and is flexible enough to continue to evolve and to support future data-privacy-related needs.”

With the GDPR enforcement date fast approaching, publishers and their advertising partners are strongly encouraged to implement the Framework immediately.  For publishers that wish to enlist a third-party CMP, a regularly-updated list of fully operational CMPs is available HERE.

In addition:

  • Information and resources about the Transparency & Consent Framework are available here.
  • Implementation Guidelines for the Transparency & Consent Framwork are available here.
  • List of the current supporters of the Framework is available here.
  • Register as a vendor and/or a CMP here
  • CMP Demos from QuantcastFaktor and Didomi are available here.
  • Register here for this week’s webinar on Friday 27 April at 8am PDT/ 11am EDT/ 4pm BST/ 5pm CEST.

IAB Europe Media Contacts

 

IAB Tech Lab Media Contact

Laura Goldberg – Phone: +1.347.683.1859 – Email: laura.goldberg@iab.com


About IAB Europe

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

About IAB Technology Laboratory

The IAB Technology Laboratory (“Tech Lab”) is a non-profit research and development consortium that produces and provides standards, software, and services to drive growth of an effective and sustainable global digital media ecosystem. Comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena, IAB Tech Lab aims to enable brand and media growth via a transparent, safe, effective supply chain, simpler and more consistent measurement, and better advertising experiences for consumers, with a focus on mobile and “TV”/digital video channel enablement. The IAB Tech Lab portfolio includes the DigiTrust real-time standardized identity service designed to improve the digital experience for consumers, publishers, advertisers, and third-party platforms. Board members include AppNexus, ExtremeReach, Google, GroupM, Hearst Digital Media, Integral Ad Science, Index Exchange, LinkedIn, MediaMath, Microsoft, Moat, Pandora, PubMatic, Quantcast, Telaria, The Trade Desk, and Yahoo! Japan. Established in 2014, the IAB Tech Lab is headquartered in New York City with an office in San Francisco and representation in Seattle and London

Transparency & Consent Framework Specification Launches Global As Industry Participation Increases

We are very pleased to announce the release of the technical specifications for IAB Europe’s Transparency & Consent Framework. This exciting cross-industry initiative will be a critical tool in helping publishers, technology vendors, agencies and advertisers meet the transparency and user choice requirements of the EU’s new General Data Protection Regulation (GDPR) which comes into effect on 25th May 2018.

The Framework will ensure that online services give consumers full visibility and control over who is allowed to process their data in connection with advertising, and for what purposes.

The official release version of this open-source standard reflects extensive feedback from publishers, advertisers, and other important stakeholders who all participated in the final working group review of the following technical specifications:

To support the technical specifications, there is a series of implementation guides for publishers, buyers (DSPs and agencies), CMPs and DMPs:

The technical specifications of the Framework will be maintained by an IAB Tech Lab working group. We will be working continuously with them to update the technical specifications to accommodate any changes in policy as well as feedback from the market. We look forward to hearing from you at advertisingconsent.eu.

Sign up now

This release swiftly follows our recent announcement that the registration process is now open for both Vendors and Consent Management Providers (CMPs) to apply for approved status in the context of IAB Europe’s Transparency & Consent Framework. Since the announcement, we are seeing an increasing number of Vendors and CMPs registering and gaining approval. For more information about the Framework, including a link to the registration portal for vendors wishing to participate, visit advertisingconsent.eu.

Join our next Webinar

On Friday 20th April, we had a very successful Webinar with a panel of CMPs demonstrating their consent solution to over 300 participants. You can watch a recording of it here. We will repeat this webinar on Friday 27 April at  8am PDT / 11am EDT / 4pm BST/ 5pm CEST. If you are interested please check advertisingconsent.eu for details or register here.